While search engine optimization (SEO) focuses on text quality and
density, web design focuses on appearance and aesthetics. Designers
loathe text-cluttered web pages. They like images stand out on their
own. Business professionals have little time for images, on the other
hand. Images, of course, can be optimized for search engines by adding
relevant alt or title attributes, but this is not enough for a site to
be optimized correctly. Web page text is still the most important factor
for SEO.
You are caught in the middle of this conflict as a business owner.
For your website to turn potential visitors into click-through
participants (who,hopefully, will make a purchase, right?), there is no
middle ground: you need to get design and optimization both right.
To be competitive, you cannot have one or the other. Without
optimization your website may as well be invisible to search engines
and, therefore to your potential customers. Conversely, without a good
design your website may be visible but it will only receive hits. Fickle
web users finding nothing of interest on your website they will just
continue on to the next website. Having a beautiful website no one can
find is like having a store and keeping the doors locked. You know it is
there, you've done a great job decorating it, the products are waiting
for the customers, yet no one comes in.
When you pay for web design don't automatically assume that by paying
thousands of dollars on a layout you'll be a hit on the Web. The Web
is a highly competitive place. There are already thousands
entrepreneurs who, just like you, invest in design and hope to become
the new "it." Without online marketing (SEO being an important part of
the discipline) all these entrepreneurs will remain in the shadow, with
their beautiful websites closed to the world.
SEO is the key to that virtual door you need to open for your
customers. It is important that you consider this tool when you first
conceive your site. Web design and SEO don't need to be enemies. Find a
firm that employs both web designers and SEO professionals who work
together to develop a good business website, a site that is SEO ready,
accessible and readable with any browser. Choose a company that answers
your questions in a timely manner and proves a clear ability to design
with a clear understanding of online trends and realities.
At this stage, balancing content with visual appearance should be a
realistic achievement. Choice of font style with graphics and colors
that harmonize with your website layout are key to your project.
However, if your website is not SEO-ready from the first stage of the
project you'll face additional costs after you launch. SEO ready means a
site that is properly coded (errors in the HTML code might stop some
search bots from indexing your site correctly), with good navigability
and internal link structure.
If your business is brand-conscious, the broader question is what
works best to convert visitors into clients? Studies show that over
optimized pages may inhibit the ranking your website is given by many
search engines.
- CHANDLER ARIZONA
- GILBERT ARIZONA
- GLENDALE ARIZONA
- MESA ARIZONA
- PHOENIX ARIZONA
- SCOTTSDALE ARIZONA
- TEMPE ARIZONA
WEBSITE DESIGN | WEBSITE MANAGEMENT |
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